TRAILER
Episode 1
EPISODE 4
DESCRIPTION
As producer, director, lead editor, and cinematographer of UNLOCKED season five, I wanted to take a new approach to the Emmy-award winning docu-series.
In the past, it had been an in-season show produced week by week, a very heavy responsibility that handicapped the ability for a team of one to produce the best story possible. I decided to shift to a two-part release, similar to how Break Point (Netflix) released their show.
Episodes 1, 2, and 3 released the Monday before fall camp started, when the itch for football content is at its highest. Episodes 4, 5, and 6 released the first week of the regular season. This was a massive success, seeing a massive jump in both engagement and retention.
Most impressively, when a viewer was redirected from a predatory site like Twitter or Instagram, sites designed to keep you scrolling, viewers stayed for over half of the episode on average for the first two days post-release, far above the average retention rate on YouTube. This speaks to the depth and quality of story composition in the editing process, producing relevant storylines that kept the audience engaged throughout the episode.
View the full series here: https://www.youtube.com/playlist?list=PLECO5H_bpvRU05iAI7fLRM7b4IBngX8oT
Video Roles: Director (full series), Producer (full series), Editor (episodes 1,4,5, trailers), Cinematographer (full series)
Project Date: August 2023